LMA Northeast 360°
October 16-17, 2025 | The Edison Ballroom
New York, NY
Get ready to immerse yourself in all things LMA Northeast. This year’s conference theme encourages attendees to take a holistic view of the business of law in 2025 and beyond.
With a packed agenda and no sponsor exhibitor hall, this is no ordinary conference—it’s a full 360° experience.
Detailed Agenda
| When/Where | Event | Speakers |
|---|---|---|
| Thursday, October 16 | ||
| 6:00 p.m. – 9:00 p.m. | Registration Desk | |
| 6:00 p.m. – 9:00 p.m. Edison Rooftop | Kickoff Reception + Regional Awards Sponsored by:       | |
| Friday, October 17 | ||
| 8:00 a.m. – 3:00 p.m. Edison Ballroom (mezzanine level) | Registration Desk | |
| 8:00 a.m. – 10:30 a.m. | Your Morning, Your Way Sign up for a sponsor-led group activity* or visit the Legal Grounds Coffee Lounge to network and recharge. *=you must RSVP in advance before the conference | |
| 8:00 a.m. – 9:00 a.m. | Gentle Yoga Flow with KHS People* Sponsored by:  | |
| 8:20 a.m. – 9:30 a.m. | Coffee & Breakfast at Junior’s with LexisNexis InterAction+* Sponsored by:  | |
| 8:25 a.m. – 10:00 a.m. | The Heart of NYC Walking Tour! with Great Jakes* Sponsored by:  | |
| 7:50 a.m. – 9:00 a.m. | Power Start: Morning HIIT & Boxing Boost with Contrast & Co.* Sponsored by:  | |
| 8:15 a.m. – 9:30 a.m. | A Parisien Morning, in the Heart of New York* Sponsored by:  | |
| 8:30 a.m. – 9:30 a.m. | Bagels, Bubbles, and BIG Connections! with Bunnell Idea Group* Sponsored by:  | |
| 8:00 a.m. – 10:30 a.m. Chandelier Room | Legal Grounds Coffee Lounge (located on the mezzanine level) Sponsored by:  | |
| 10:30 a.m. – 11:15 a.m. Main Ballroom | 3D Immersive Keynote: You Have 7 Seconds. Make Them Count! Sponsored by: |  Sylvie di Giusto |
| 11:15 a.m. – 11:30 a.m. Main Ballroom | Welcome from the President & Conference Co-Chairs |  Lynn Tellefsen Stehle, Nexl Cora Castellano, Skadden, Arps, Slate, Meagher & Flom LLP Jacob Eidinger, Outten & Golden LLP Kina Thornton-Frazier, Greenberg Traurig, LLP |
| 11:30 a.m. – 12:30 p.m. Main Ballroom | Buffet Luncheon Sponsored by:  | |
| 1:00 p.m. – 1:50 p.m. | Breakout Sessions | |
| Edison Rooftop | Using Data to Build an Executive Presence |  Adam Severson, Baker Donelson |
| EB South | Strategic Synergy: Elevating Legal Marketing with PR-Driven Digital Conversions |  Deena Fazzio, Wiggin and Dana LLP Joey Kaiser, Greenberg Traurig, LLP Meghan Kinnard, Trevi Communications Lisa Murray, Trevi Communications |
| Main Ballroom | Coaching with Confidence: Engaging Lawyers in Business Development Using Research-Backed Selling Styles |  Debra Baker, GrowthPlay |
| Chandelier Room | TED-Style Talks: Be Seen or Be Silent: Mastering Visibility in AI Search, Growth Unleashed: The Law Firm BD Revolution of 2030, Future-Proof Your Business Development: Mastering Human Skills in the AI Era |  Joe Giovannoli, 9Sail Andrew Hutchinson, Nexl Ryan Grelecki, Bunnell Idea Group |
| 1:50 p.m. – 2:00 p.m. | Break | |
| 2:00 p.m. – 2:50 p.m. | Breakout Sessions | |
| Edison Rooftop | Ideas to Go! 50 Smart Ideas to Bring Back Home |  Katy Admirand, Husch Blackwell LLP David Weinberger, One Story Branding |
| EB South | Client-Centric Innovation: Elevating Experience and Value |  Madeline Moore, Troutman Pepper Locke LLP Linda T. Sanders, Troutman Pepper Locke LLP Stephanie Simpson, Troutman Pepper Locke LLP Jill Zwetchkenbaum, Goulston & Storrs |
| Main Ballroom | What I Wish I Knew Before Taking the Top Job: CMBDO |  Kevin Iredell, Hughes Hubbard & Reed LLP Amanda Loesch, Day Pitney LLP Jennifer Stokes, Shipman & Goodwin LLP Eva Wisnik, Wisnik Career Enterprises |
| Chandelier Room | TED-Style Talks: From Reactive to Proactive: How High-Growth Firms Stay Ahead of the Curve, Law Firm Taglines? Fuggetaboutit. Here’s What Really Works., How AI Agents Are Reshaping Outbound Marketing Strategies |  Tyler Wiford, LexisNexis InterAction+ Robert Algeri, Great Jakes Ryan Watts, SigParser |
| 2:50 p.m. – 3:00 p.m. | Break | |
| 3:00 p.m. – 3:50 p.m. | Breakout Sessions | |
| Edison Rooftop | Associate Lifecycle: The Legal Industry’s Take on Corporate Alumni Strategy |  Janet Cain, Freshfields US LLP Elizabeth Claps, Cleary Gottlieb Steen & Hamilton LLP Philip Sanford, Freshfields US LLP Sabriena Tarboush, Cadwalader, Wickersham & Taft LLP |
| EB South | The AI Advantage: Practical Strategies for Marketing & Business Development Teams |  Michelle Friends, Hanson Bridgett LLP |
| Main Ballroom | Beyond the Pitch: How Marketing Shapes Lateral Integration and Growth |  Deborah Farone, Farone Advisors LLC Scott Love, The Attorney Search Group |
| Chandelier Room | TED-Style Talks: Where’s the Beep? 5 Customer Experience Trends Law Firms Can No Longer Ignore, How to Build an Authentic Legal Brand in the Age of AI, The Rise of Salary Disruptors: Encoding the Data to the Retention Equation |  Dharma Pachner, Contrast & Co. Barry Solomon, Litera Kate Harry Shipman, KHS People |
| 3:50 p.m. – 4:00 p.m. | Break | |
| 4:00 p.m. – 5:00 p.m. Main Ballroom | Closing Plenary Session: Attorney Panel: Watch Lawyers Live! with Matt Plavnick |  Matt Plavnick, Axis Marketing Strategies Diana Brummer, Goodwin Procter LLP Ryan Cooke, Davis Polk & Wardwell LLP Josh Kalish, Farrell Fritz, P.C. |
Agenda is subject to change
Note: by clicking “Register Now,” you will be directed to the event registration page on www.legalmarketing.org. All registrations must be completed on the LMA website.
