In today’s fast-paced legal landscape, marketers and business developers are faced with mounting challenges in a crowded market. If it feels like you’ve already tried every trick in the book, join us at the 2nd Annual 2018 LMA Northeast Regional Conference to “Look Beyond Legal” for ways to improve and innovate and for a new outlook on how to navigate these challenges. Learn from marketing and business development experts across a variety of industries and leave with new ideas and a fresh perspective.

Thursday, 10/25
Pre-Conference Programs | 12–5pm
Opening Reception | 6–8pm
First Timers Reception | 5–6pm

Friday, 10/26
Full Day Conference | 8am–5pm
Closing Reception | 5–6:30pm

View the full agenda >


Professor Jonah Berger


Why Things Catch On
Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania will join us in Boston to talk about Why Things Catch On. Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.


Very helpful insights, great presenters and real life examples of how we can add value.

2017 NE Regional Conference Attendee


Great! Kicking off with real life stories illustrating the value of CRM was very effective.

2017 NE Regional Conference Attendee


Very interesting. Not just for "junior tracking" – lots of great insights I can apply as director of marketing with 10 years of experience.

2017 NE Regional Conference Attendee

Boston, MA


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