Friday, October 17

Most lawyers wrestle with the “doer-seller” dilemma, struggling to balance client work with the need to generate business, often with limited results. This interactive session equips legal marketers with a research-backed framework based on six distinct Selling Styles. By aligning business development with each lawyer’s authentic strengths, you’ll not only boost their confidence but help them accelerate results. You will learn what the styles are, how to recognize them in the lawyers you coach, and how to align each style with business development activities that feel natural and effective. What’s more, you will walk away with a customized roadmap you can put into action immediately to boost lawyer engagement, build confidence, and accelerate results.

Key Takeaways:

• Understand the link between strengths-based business development coaching and long-term success.
• Learn six “Selling Styles” that will help you align BD strategies with lawyers’ natural strengths to increase confidence and follow-through.
• Gain new coaching techniques to help lawyers show up authentically and achieve faster, more sustainable results.