At a time when law firms are scrutinizing their marketing budgets, your boss may need some extra convincing to send you to the 2025 Legal Marketing Association (LMA) Northeast Regional Conference.
Fortunately, there are many reasons to do so!
Here are three big ideas you can use in your pitch to attend LMA Northeast 360 from October 16-17, 2025 at the Edison Ballroom in New York, NY.
1. It’s a cost effective option that won’t disrupt your workweek
Some legal conferences cost thousands of dollars just to be in the room. LMA Northeast 360 is an affordable and geographically convenient option for those looking to gain a competitive advantage.
Located just blocks from Penn Station, Grand Central, and the Port Authority, the Edison Ballroom is ideally situated for train travel up and down the Northeast and Mid-Atlantic corridor.
We know how hard it is to break away from the office and focus on learning. This year, we’re moving beyond the traditional conference model and offering a bold new format. The conference kicks off with an evening networking reception on Thursday, October 16 from 6 p.m. to 9 p.m.
When you wake up on Friday, October 17, you’ll enjoy Your Morning, Your Way. With a WiFi-powered morning coffee lounge and intimate sponsor-led group activities designed to foster community, you’ll start your day energized and ready for what’s next. By 10:30 a.m., you’ll be in full learning mode, with immersive sessions and memorable moments aplenty.
With a shorter educational lineup and no exhibitor hall, LMA Northeast 360 is your chance to unplug from the office and enjoy a world-class conference experience at an affordable price. LMA members receive discounted registration.
2. You’ll bring new skills back to the office
Let’s face it: the old marketing playbook doesn’t work anymore.
AI-driven business development, new strategic pricing and client retention strategies, generational differences in the workforce, and the ongoing battle for legal talent are creating unique opportunities (and challenges) for legal marketers. LMA Northeast 360 is designed to get you thinking outside the box.
From TED-style talks, interactive sessions and immersive experiences, you’ll return with new perspectives and tools you can use in your work. We’re prioritizing sessions that offer actionable advice and practical tips for every legal marketer – no matter your experience level or firm size.
In your pitch, commit to sharing the insights you gained with the rest of the department in a post-event debrief presentation. Your firm can’t afford to not invest in your professional development.
3. Your professional network will expand
LMA Northeast 360 brings together hundreds of in-house marketers and leading service providers across the East Coast. Our members are friendly, collegial, and ultra-generous with their knowledge.
Don’t just take our word for it: hear from LMA members who have helped our community thrive for the last 40 years.
If you’re an in-house marketer, your service provider contacts are an invaluable asset. Looking to build a new website? Need help reevaluating your marketing tech stack? Ready to launch a podcast or scale your attorney BD program? LMA service provider members can help with that.
Service providers see significant returns on their investment with LMA, too. Our members include both C-suite marketing leaders in law firms and future decisionmakers. The LMA Northeast Conference is a great way to establish relationships and build trust with clients and prospects.
Become a sponsor to show our members that you’re invested in their development.
As the saying goes: your network is your net worth. Set a goal to make at least five new connections at the conference and follow up with them post-event. Who knows? You might just make a friend for life.
Note: by clicking “Register Now,” you will be directed to the event registration page on www.legalmarketing.org. All registrations must be completed on the LMA website.
