Session: Law Firm Taglines? Fuggetaboutit. Here’s What Really Works

Robert Algeri is a co-founder of Great Jakes, a leading agency specializing in brand and web design for forward-thinking law firms. His focus lies in helping these firms stand out in a competitive market. With extensive knowledge of the legal marketing landscape, Robert is actively involved in the Legal Marketing Association (LMA), where he has held various board and committee positions. Most recently, he was a member of the 2024 LMA Annual Conference Advisory Committee.

As a prolific writer, Robert shares his insights on legal marketing across numerous platforms. His expertise has been featured in industry publications, including the ABA’s Law Practice Magazine and LMA’s Strategies magazine. At the 2025 Legal Marketing Association Annual Conference, he was invited to present a session titled “Never Redesign Your Brand Look. Evolve It!”, which discussed the qualities of some of the world’s most enduring brands.

Feel free to reach out to Robert with any questions regarding law firm brand design or websites. He is always happy to help.  ralgeri@greatjakes.com

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