| Friday, October 17 |
10:30 a.m. – 11:15 a.m.
Main Ballroom | 3D Immersive Keynote:
You Have 7 Seconds. Make Them Count!
Sponsored by:  |  Sylvie di Giusto |
| 1:00 p.m. – 1:50 p.m. | Breakout Sessions | |
| Edison Rooftop | Using Data to Build an Executive Presence |  Adam Severson, Baker Donelson |
| EB South | Strategic Synergy: Elevating Legal Marketing with PR-Driven Digital Conversions |  Deena Fazzio, Wiggin and Dana LLP
 Joey Kaiser, Greenberg Traurig, LLP
 Meghan Kinnard, Trevi Communications
 Lisa Murray, Trevi Communications |
| Main Ballroom | Coaching with Confidence: Engaging Lawyers in Business Development Using Research-Backed Selling Styles |  Debra Baker, GrowthPlay |
| Chandelier Room | TED-Style Talks:
Be Seen or Be Silent: Mastering Visibility in AI Search,
Growth Unleashed: The Law Firm BD Revolution of 2030,
Future-Proof Your Business Development: Mastering Human Skills in the AI Era |
 Joe Giovannoli, 9Sail
 Andrew Hutchinson, Nexl
 Ryan Grelecki, Bunnell Idea Group |
| 2:00 p.m. – 2:50 p.m. | Breakout Sessions | |
| Edison Rooftop | Ideas to Go! 50 Smart Ideas to Bring Back Home |  Katy Admirand, Husch Blackwell LLP
 David Weinberger, One Story Branding |
| EB South | Client-Centric Innovation: Elevating Experience and Value |  Madeline Moore, Troutman Pepper Locke LLP
 Linda T. Sanders, Troutman Pepper Locke LLP
 Stephanie Simpson, Troutman Pepper Locke LLP
 Jill Zwetchkenbaum, Goulston & Storrs |
| Main Ballroom | What I Wish I Knew Before Taking the Top Job: CMBDO |  Kevin Iredell, Hughes Hubbard & Reed LLP
 Amanda Loesch, Day Pitney LLP
 Jennifer Stokes, Shipman & Goodwin LLP
 Eva Wisnik, Wisnik Career Enterprises |
| Chandelier Room | TED-Style Talks:
From Reactive to Proactive: How High-Growth Firms Stay Ahead of the Curve,
Law Firm Taglines? Fuggetaboutit. Here’s What Really Works.,
How AI Agents Are Reshaping Outbound Marketing Strategies |
 Tyler Wiford, LexisNexis InterAction+
 Robert Algeri, Great Jakes
 Ryan Watts, SigParser |
| 3:00 p.m. – 3:50 p.m. | Breakout Sessions | |
| Edison Rooftop | Associate Lifecycle: The Legal Industry’s Take on Corporate Alumni Strategy |  Janet Cain, Freshfields US LLP
 Elizabeth Claps, Cleary Gottlieb Steen & Hamilton LLP
 Philip Sanford, Freshfields US LLP
 Sabriena Tarboush, Cadwalader, Wickersham & Taft LLP |
| EB South | The AI Advantage: Practical Strategies for Marketing & Business Development Teams |  Michelle Friends, Hanson Bridgett LLP |
| Main Ballroom | Beyond the Pitch: How Marketing Shapes Lateral Integration and Growth |  Deborah Farone, Farone Advisors LLC
 Scott Love, The Attorney Search Group |
| Chandelier Room | TED-Style Talks:
Where’s the Beep? 5 Customer Experience Trends Law Firms Can No Longer Ignore,
How to Build an Authentic Legal Brand in the Age of AI,
The Rise of Salary Disruptors: Encoding the Data to the Retention Equation |
 Dharma Pachner, Contrast & Co.
 Barry Solomon, Litera
 Kate Harry Shipman, KHS People |
4:00 p.m. – 5:00 p.m.
Main Ballroom | Closing Plenary Session:
Attorney Panel: Watch Lawyers Live! with Matt Plavnick |  Matt Plavnick, Axis Marketing Strategies
 Diana Brummer, Goodwin Procter LLP
 Ryan Cooke, Davis Polk & Wardwell LLP
 Josh Kalish, Farrell Fritz, P.C. |
