Debra Baker is a nationally recognized growth strategist who helps law firms and professional services organizations achieve sustainable, profitable growth. As Managing Director at GrowthPlay, she partners with leaders to design and implement strategies that align business development, client service, and talent engagement—turning growth from a reactive function into a competitive advantage.
In addition to advising firm leaders on growth strategy, Debra is a sought-after business development coach and trainer. She equips lawyers and other professionals with the skills, mindset, and tools to build authentic client relationships, uncover opportunities, and grow business in ways that align with their individual strengths. Her coaching programs integrate seamlessly into firmwide strategies, ensuring that growth is driven both from the top down and the ground up.
Drawing on a unique background as a lawyer, journalist, and entrepreneur, Debra brings clarity to complex challenges. She founded Law Leaders Lab, an innovation hub for the legal profession, and has advised AmLaw 100 firms, boutique practices, and legal non-profits on how to adapt to shifting markets, evolving client expectations, and new business realities.
