Friday, October 17

By 2030—and certainly by 2040—the marketing and business development roles in law firms will be radically transformed. Routine tasks will be seamlessly handled by intelligent technology, freeing marketing and BD professionals to become true strategic partners within their firms. They’ll leverage commoditized intelligence to guide partners and ensure the right people are doing the right work for the right clients, ultimately owning revenue growth.

In this TED-style talk, we’ll offer a glimpse into that future and share three practical steps firms can take today to start the journey. Because as we look ahead, the firms that embrace this evolution won’t just survive—they’ll lead.