Jennifer Schaller

National Law Review

Jennifer Schaller is the co-founder and Managing Director of the National Law Review on-line edition, one of the highest volume business law websites in the U.S. In her role at the National Law Review, Jennifer has unique access to the readership metrics of 1,000’s of thought leadership pieces published by law firms from across the country.

She is also a former in-house attorney and director at CNA Insurance and a marketing executive at the Aon Corporation, where she helped develop one of the company’s first public websites in the 1990’s. Jennifer also presented CLE programs for attorneys on advertising, risk management and ethics matters. She started her legal career as an associate attorney at a 100+ attorney law firm. She currently serves as the Vice Chairman of the Legal Marketing Association’s Chicago Chapter and regularly speaks and writes on effective legal thought leadership, advertising and social media ethics issues for law firms and website SEO.